A February 20, 2026, Forbes report highlights the expansion of men’s wellness clinics offering hormone therapy, peptide treatments, and weight-loss services through structured intake and provider-led care models.
Gameday Men’s Health Expands Concierge Clinic Model
Gameday Men’s Health is expanding its concierge-style clinic model across the United States and Canada, according to a Forbes report published on February 20, 2026. The company offers hormone therapy, regenerative treatments, and longevity services through structured clinical workflows. For Med Spa operators, the model reflects growing overlap in service categories and care delivery approaches.
Men’s Wellness Clinics Add Med Spa–Style Services
The Forbes report describes men’s wellness clinics expanding service offerings to include hormone therapy, injectable treatments, and medical weight-loss services. According to the Forbes report, Gameday Men’s Health operates more than 400 clinic locations across the United States and Canada, with additional sites in development through a franchise model.
Services offered across these clinics include testosterone replacement therapy (TRT), erectile dysfunction treatments such as shockwave therapy, peptide-based therapies including Sermorelin, vitamin injections, and weight management programs, as outlined in the report. Several of these services, including injectables and hormone therapies, are also commonly offered in Med Spa settings.
The Forbes report also describes a clinic model that includes:
- Dedicated medical intake and medical history review
- Lab testing with same-visit results
- Evaluation by a licensed provider before treatment
- Initiation of therapies during in-person visits when appropriate
- Limited use of telehealth for follow-up care, depending on state requirements
These elements reflect a care-delivery model that emphasizes dedicated medical intake, medical history review, and provider evaluation, regardless of whether services are delivered in person or via telehealth.
Clinical Oversight, Service Scope, and Delivery Model Differences
Hormone therapy, peptide treatments, and medical weight-loss services are being delivered through in-person wellness clinics and fall within treatment categories also performed in Med Spa settings. These services often require evaluation by a licensed provider and may be subject to state-specific rules governing delegation, supervision, and prescribing authority. The Forbes report described a model that centers on dedicated medical intake and provider-directed treatment initiation.
This structure differs from telehealth-driven wellness platforms that may rely on operations including:
- Remote intake processes
- Asynchronous evaluations
- Distributed provider networks
These differences relate to how patient assessments, prescribing decisions, and follow-up care are structured under existing regulatory requirements for telehealth-based care models. For Med Spa operators, clinic-based wellness models offering similar services reinforce the need for clear protocols around patient evaluation and provider involvement. They also reinforce proper documentation, including whether a good-faith exam is completed in person or virtually, and whether treatments involve prescription medications or medical services.
Practical Implications for Med Spa Operators
- Provider evaluation requirements before treatment are defined by state rules governing medical evaluation and prescribing.
- Medical responsibilities may be structured between providers and staff when services involve prescribing or clinical decision-making.
- Lab testing and same-day treatment initiation are subject to state requirements for medical necessity, timing of evaluation, and provider authorization.
- Dedicated medical intake processes may vary based on whether evaluations are conducted in person or remotely.
- Service categories such as hormone therapy, peptide treatments, and weight-loss programs fall under state-specific regulatory classifications and scope-of-practice standards.
What to Watch in Wellness Service Models
The expansion of wellness clinics reflects continued development in how hormone therapy, peptide treatments, and weight-management services are delivered across clinical and telehealth settings.
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Image Attribution: “Forbes Magazine Building” by Beyond My Ken, via Wikimedia Commons, licensed under CC BY-SA 4.0.
